Content Strategist

Job Title: Content Strategist

Work Schedule: We cannot guarantee a specific number of work hours per week; however, current estimates call for 25-35 hours a week. Your work schedule can be flexible, as long as you meet all job responsibilities and attend regular virtual meetings as needed during normal business hours.

Job Classification: Non-Exempt

This job reports to: Melissa Roberts Tims, Chief of Staff

Primary Location: Remote Position

Starting Hourly Rate: $70-100, depending on experience and location

About Tangible: 

We solve complex marketing and design problems for tech brands at every stage of growth. Our home office is in San Francisco, CA, but we are remote by design and have employees across the country. Tangible hires part-time workers who usually work 15-35 hours per week on project assignments for our clients. Learn more about what it’s like to work for Tangible.

Content Strategist Responsibilities:

Tangible’s content strategists oversee the success of client marketing initiatives. They collaborate with cross-functional teams to quickly understand complex strategy needs and address them with creative and user-focused content solutions that meet business objectives.  

Successful content strategists are able to apply content objectives to a defined marketing strategy, and develop a plan to align creative that attracts, engages, and retains an audience to achieve a client's objectives. They also ensure that the right content and messages are served to the right audiences. 

Responsibilities include:

Content strategy

• Ability to easily align content strategy to a projects overall marketing objectives
• Determining projects’ overall content requirements and potential content sources
• Gathering, auditing and analyzing existing content relevant to project requirements
• Collaborating with project stakeholders to examine and analyze the content ecosystem- internal and external factors that impact the content
• Ensuring that the team aligns on content objectives, assumptions, risks, and success factors
• Working with content design team to ensure content strategy is understood
• Shepherding content through the creation process to ensure it is on strategy
• Developing content strategy tailored to specific project needs to meet client business objectives and user needs. The strategy can include governance (who creates what), workflow for content production, sourcing resources, as well as identification of what content should be published where and when. A content strategy can also be a messaging document that includes voice and brand guidelines
• Developing content-specific user personas and journeys, competitive analysis, content audits and resulting inventory, content analysis, workflow analysis, gap analysis and editorial calendars

• Staying current with industry best practices and understanding how to correctly apply them
   

Client-facing content development

• Developing original content and/or overseeing creation of content including:
  • Blogs
  • Videos
  • Social media
  • Emails
  • Web
  • Print material
     

Research

• Working along with research team, and at times taking the lead, to ensure that user research, marketing research, user testing, stakeholder/customer/subject matter expert interviews, and focus groups deliver the insights needed to develop the content strategy

Skills & Abilities:

• Deep passion for ensuring that user needs are balanced with business goals in content development
• Strong sense of curiosity: ability to identify opportunities for research and conduct people-centered research activities
• Excellent facilitation skills: public speaking, pitching, and presenting ideas
• Strong collaboration skills – works effectively as part of a virtual team or in person
• Strategic thinker and problem solver who can identify opportunities for improvement in content development by asking questions, researching, and implementing solutions 
• Self-starter who can work independently without a lot of supervision
• Can prioritize concurrent projects and manage time effectively
• Can work well under pressure and time constraints
• Quick learner who can pivot and adapt as client needs change
• Thorough and organized, with outstanding attention to detail 
• Willing to receive constructive criticism and make changes based on feedback
• Ability to keep sensitive client and agency information confidential at all times

Experience: 

• Must have at least 2-3 years’ experience in content strategy-related areas (content design, planning, and execution)
• Experience in product marketing

Education: 

• Bachelor's degree in the marketing, communications, or UX field or equivalent experience in the industry 

Essential Mental/Physical Functions:

• Sit or stand for extended periods of time using a computer or phone
• Work alone or with others virtually or in an office environment
• Travel may be requested or required based on client needs

Required Equipment/Software:

• Personal equipment (e.g., computer, phone) is provided by each employee. Tangible provides a small monthly stipend to support personal devices and internet costs.
• Tangible provides licenses for the following software:
  • Google Workspace for email / Drive / Docs / Sheets  
  • Harvest for resource management and time-tracking
  • Slack, Teamwork, Float, and other required team collaboration software
  • Figma design software; licenses for Adobe Creative Suite and stock photography libraries can be provided by request
  • Microsoft 365 product suite (if required by a specific client/project)
  • Other software may be made available to employees by request and as required by select client engagements
• Some client engagements will require the installation of key VPN and/or other software to access necessary corporate visual design and brand assets

We believe in equity in the workplace.

Tangible is committed to telling diverse stories, reflecting our diverse audiences, and drawing from diverse experiences and perspectives. Tangible is an equal opportunity employer and values equity and inclusion.