Creative Strategist

JOB TITLE: Creative Strategist

WORK SCHEDULE: This is part-time, project work. We cannot guarantee a specific number of work hours per week; however, current estimates call for 20 hours a week to start. Your work schedule can be flexible, as long as you meet all job responsibilities and attend regular virtual meetings as needed during normal business hours.

JOB CLASSIFICATION: Non-Exempt

LOCATION: Remote; US timezones preferred

HOURLY RATE:  $60 - $110 / hour; rate is set based on experience and location. 

Tangible is a product marketing research, strategy and design firm. We solve complicated marketing and design problems for tech brands at every stage of growth. Our home office is in San Francisco, CA but we are remote by design, and have employees spread out across the country. Tangible hires part-time workers that usually work between 20-40 hours a week on project assignments for our clients. To learn more about what it’s like to work for Tangible, visit: https://tinyurl.com/work-at-tangible   

Responsibilities:

This is a role for the insatiably curious. Our clients often create and sell highly technical B2B software products. It is the creative strategist’s job to deeply understand our clients’ products, audiences, and the industry space, and ultimately ensure the strategic and creative work we produce for our clients is going to: 

• align to the client’s business and communication objectives
• be accurate to their products
• resonate with their audiences

While creative strategists are often jack/jill of all trades, in this role we are looking for someone who specializes in messaging strategy. This person can pivot from developing messaging frameworks that serve as the foundation of campaign creative development, to applying strategies developed by or in concert with clients to content like websites, video, and social media. They are very comfortable in working collaboratively within a team, and ensure that the team’s outputs are successful. In addition to ensuring that Tangible delivers on client requests, the creative strategist works to delight the client with additional, outside the box approaches that may be bolder than what the client envisioned but even more powerfully deliver on the client's objectives. Essentially, it's the creative strategist's job to know when the client is focusing too much on the solution, and to instead understand the problem they want to solve, and come up with alternate solutions they might not have envisioned. 

SKILLS & ABILITIES

• Strong sense of curiosity: ability to identify areas where the project requires a deeper understanding of a product's functionality and being able to identify the lightest-weight solution to gain that knowledge
• Natural storytelling abilities; can understand the tenets of storytelling and apply them to marketing activities, to help clients tell compelling, stand-out stories
• Strong copywriter and/or editor; experience with writing for complex SaaS products a plus
• Staying current with industry best practices and understanding how to correctly apply them
• Good creative and UX sensibilities; ability to both suggest and evaluate creative and UX solutions 
• Excellent facilitation skills: public speaking, pitching, and presenting ideas
• Strong collaboration skills – works effectively as part of a virtual team or in person
• Self-starter who can work independently without a lot of supervision to accomplish goals
• Thorough and organized, with outstanding attention to detail 
• Quick learner who can pivot and adapt as client needs change
• Willing to provide and receive constructive criticism and make changes based on feedback
• Ability to keep sensitive client and agency information confidential at all times

EXPERIENCE

• Must have at least 3-5 years’ experience as a messaging or marketing strategist, or another similar role
• Agency experience strongly preferred    

EDUCATION

• Bachelor's Degree in digital strategy, marketing, or communications, or equivalent industry experience

REQUIRED EQUIPMENT/SOFTWARE

• Personal equipment (computer, phone, other; e.g., tablet) is provided by each employee. Tangible provides a small monthly stipend to support personal devices and internet costs. Some client engagements will require the installation of key VPN and/or other software.

• Tangible provides licenses for the following:

  • Google Workspace (email, Files, Docs, Sheets, Slides)

  • Harvest software for resource management and time-tracking

  • Slack, Teamwork, Float, and other required team collaboration software

  • Other software (Microsoft Office, Apple Keynote) may be made available to employees by request

WE BELIEVE IN EQUITY IN THE WORKPLACE.

Tangible is committed to telling diverse stories, reflecting our diverse audiences, and drawing from diverse experiences and perspectives. Tangible is an equal opportunity employer and values equity and inclusion.

This is a Remote (work from home) position.